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After doing military service in the Middle East, British archaeologist Holly, his valet, and his handsome young friend Leo are spotted in Palestine and approached by a mysterious Asian who identified Leo by his uncanny likeness to the portrait on an ancient coin. An adventurous search for the lost Pharaonic city of Kuma proceeds relying on a recently-acquired map. Their hasty mini-expedition reaches a hidden city where the Hellenistic age is still alive. It is ruled by the supernatural Ayesha, 'She who must be obeyed', who believes that Leo is is the reincarnation she waited for all those centuries of Callicrates, a companion of Alexander the Great. She offers him immortality and to share the throne as her eternal love, but it goes tragically wrong.

Beautiful young blonde Carol is walking to the French Riviera on the road. After an accident with a rapist truck driver, she swims to a yacht owned by wealthy George who finds the stowaway and welcomes her with his wife Sheila and their psychologist friend Philip. She explains that she has no recollections of her life and she has nightmares asking her to go somewhere. Meanwhile, in the ancient, lost city of Kuma, immortal leader Killikrates promises eternal life to his right hand Men-Hari, if he brings his beloved Ayesha back. Men-Hari uses his power to bring Carol to Kuma and the girl starts to believe that she is the reincarnation of Ayesha. But Philip falls for Carol and tries to find her.