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Superheroes are an eternal evergreen. Protagonists in comics, in the cinema, and in cartoons, now appear more and more often also in advertising campaigns. That's right, Sharp Image, a communication and animation studio with offices in Pakistan, has created an amusing TV cartoon for Tetra Pak Pakistan: "Milkateer". The primary objective of the cartoon is obviously commercial and product dissemination, but at the same time, the communication campaign of Tetra Pak Pakistan also has an educational purpose. Aimed, in particular at children, but also at parents, it aims to teach them the importance of drinking milk packaged in a hygienic and healthy way, therefore in Tetra Pak packages.