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The story revolves around four agents working at Indonesia's first celebrity agency, ASA+ (Surya Adhiwangsa Agency). The four agents are Lydia, Ricky, Amel, and Yudhis. As agents, their main job is to represent celebrity clients, searching for and managing projects with production studios and specific brands. They must ensure smooth and satisfying collaborations to boost the artists' popularity and maintain ASA+'s reputation as a top agency. However, the lives of the artists are not as glamorous as they appear on screen. They often face various problems from external sources and even from within themselves. Lydia, Ricky, Amel, and Yudhis are forced to take responsibility for resolving these issues, putting their heads together to protect the reputation of all parties involved. They encounter diverse cases, demanding creativity in finding solutions. They are aided by their daily assistants, such as Nia assisting Ricky, and Kamila serving as Amel's assistant. On the other hand, the agents also face internal problems due to personal ambitions and competition. Internal conflicts escalate after the departure of a key figure who built ASA+'s reputation from the very beginning.