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The series features every type of innovation from personal devices to transportation, from medical advancements to sophisticated technologies and uncovers the key ingredients of impactful design. America By Design shares the story behind each innovation, exploring the challenges and the triumphs of having a great idea, the journey of getting something to market and beyond. The series aims to bring beauty and creativity into the hearts and minds of Americans as we explore the impact of good design on our lives, it gives viewers such a unique perspective of the design process, it's part entertainment, part education. There's no other program in the world that takes you behind the scenes in that way.