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Brandon is an Egyptian-American artist whose life revolves around sneaker culture, the desire to create bad-ass customer kicks, and taking care of his ailing sister, Lucy. When his best friend and manger, Low Key, scores his big celebrity collaboration Brandon's life becomes much more complicated. Demand for his work soon catches up with his insecurities surrounding his talent, his new found relationship with pop star Ava comes with its own set of challenges, and the grind of pursuing his dreams has Brandon choosing the spotlight over family. With his career on the brink of success, Brandon can have everything he's ever wanted if he can stay grounded and not become a casualty on the altar of fame.