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Meme Boy is the story of aimless college student Elmer Wallace, who went too hard at a party once and inadvertently became an embarrassing meme. Plagued by instant notoriety, Elmer resolves to achieve a more flattering type of Internet fame, with the help of Chip, the local computer wizard and meme-lord. He quickly earns an enemy, the vain social activism blogger Ashley Molly, who loathes his sudden cyber recognition and wishes to take him down a peg.