Holk Master-class, ABC of Strategy, Marketing & Communications. Part V: Digital marketing and social media. (2018)

Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Part V: Digital marketing and social media (Episodes approx. 15 min. in duration): Big data, Customer journey mapping, Social media and viral marketing, Paid, owned, Earned media, Strategies in an ever-changing media landscape.