Holk Master-class, ABC of Strategy, Marketing and Communications. Part II. Strategic planning and branding. (2018)

Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Part II. Strategic planning and branding (Episodes approx. 15 min. in duration): Reflection on product portfolio management and the Boston Matrix, Product life cycle, Brand equity and Brand extension, Reflections on the SWOT analysis, Reflection on leadership and Michael Porter's value chain, Reflection on Lean, Strategic Planning.