Zebco (2004)

Established in Tulsa, Oklahoma, in 1949, Zebco is a major manufacturer of fishing equipment. Through the introduction of a series of new models - featuring high quality construction at reasonable prices - the company continued to expand until 1961, when it merged with the Brunswick Corporation. In 2001 the W. C. Bradley Company bought Zebco from Brunswick. In 2004, Zebco unveiled a redesigned Zebco 33 in honor of the best-selling reel's 50th anniversary. Oozing with traditional sentiment and a wicked sense of humor, this short film celebrates the company's innovative, technological achievement.