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Shivamma is an ardent sales rep for the energy drink Nuracle. The multilevel marketing method at Nuracle is her only belief and motivation for life. To Shivamma, living in a poor town on the outskirts of a city with her bed-ridden husband, a soon-to-be-married daughter, and brattish son, Nuracle's worldview-"I will do it!"-is a source of confidence and hope. A poor, middle-aged woman without education only has few options for her family's livelihood as the head of a poor household.