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In the city of Tokyo there are agencies where employees, upon payment, offer themselves to play the role required according to the circumstances: friend to go to the cinema, cousin to spice up a birthday, spouse to better deal with the reception with the professors. Through interviews to the employees of these agencies, our gaze wonders about a rapidly changing world, where technology facilitates the exchange of information and contact between people who are physically distant, but at the same time alters the traditional methods of interaction.