The Mulholland Club (2020)

The highly anticipated launch short film for the upcoming clothing brand, written and directed by Ntando Ndlovu and produced by Mov productions (Lerato Ntombela). Ntando Ndlovu makes use of short films with a refreshing and original style to promote his clothing brand, the LOVO brand. The films and Advertisements are certainly of a different style, especially for a clothing brand. The films/advertisements contain a lot of hidden symbolism, metaphors, and stunning visuals, it's a perfect balance, without losing the fact that they are promoting a clothing brand. The short film kicks off with a choice the character is faced with, this part of the scene is significant as it is a hidden metaphor, it describes the decisions we are often faced with or the things we must sacrifice, to have a successful future. The choice the character makes, however, is interesting. This first scene promotes the LOVO unisex baseball caps, the ones our Fans have been obsessing over. The next two scenes are intriguing too and contain crazy visuals and symbolism, the whole film is an extended metaphor. Ntando Ndlovu was in the Daily Sun as well as the Alberton record newspaper for bringing such a unique and strong idea to a clothing brand, that of cinematic short films, through a clothing brand. The film only runs about 4 minutes on screen, but effectively captures the audience's attention.