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Some people have an opinion about everything. And then there are the 'super reviewers,' people who influence our decisions on everything from what toothbrush to buy, to where to go on vacation. Super reviewers leave hundreds, or even thousands of reviews a year at online websites, sparking feuds and affecting reputations. Though they are complete strangers, their often intimately personal dispatches can seem like the best evidence we have to go on when making decisions...but who are the people behind these reviews? Directors Yu Gu and Arianna LaPenne wade into the subculture of super reviewers who are not only prolific, but are also emotionally invested and addicted to the competitive nature of producing reviews that are themselves rated. The film captures an idiosyncratic group portrait of the lengths people are willing to go to feel like somebody.