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All of her life Mabel has lived with the stigma of being the girl who's "not pretty enough". Feeling life has passed her by, she decides to compete in a national beauty contest being put on by a popular fashion magazine. With the help of her gorgeous best friend and a disenchanted local photographer, Mabel begins her journey into the world of fashion and beauty, and her own heart, on a mission to discover what it means to be beautiful. Along the way she learns the futility of trying to live up to the world's definition of beauty, but even more important, she learns no one is more beautiful than when they're being who God created them to be.