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Gucci: Aria_peliplat
Gucci: Aria_peliplat

Gucci: Aria (2021)

None | Italy | English | 15 min
Directed by: Alessandro Michele, Floria Sigismondi
N/A

Debuting in a special film co-directed by award-winning photographer and director Floria Sigismondi and Alessandro Michele, Aria. A singular voice, taking its turn in the spotlight; in the Italian language, 'air'. In his notes on the collection, the Creative Director calls it "a deep and ecstatic diving in everything we yearningly miss today - a jubilee of breath." In the year of Gucci's centenary, Alessandro Michele opens the locks of history, only to find a deeply personal vision of the mythology that surrounds the brand. Standing sentinel is the Savoy Club-a tribute to The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth. Once inside, Aria's "hacking lab made of incursions and metamorphoses"-from Alessandro Michele's notes on the show-is unveiled, featuring elements from House heritage and designs from Demna Gvasalia, Creative Director of Balenciaga, ultimately expressions of reverence and homage.

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