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The Femimundo exhibition (1972) is documented with a deliberate critique of industry and propaganda, which use women as a target to increase sales. By turning them into docile advertising lures, they are lowered by powerful means to the level of a soulless toy and denied any freedom of choice. The short film subtly uses the audiovisual counterpoint to say as much as possible with a minimum of subjective elements. The message is imposed without speeches, by the sole force of image and sound, combined in an intelligent use of cinematographic language.