The Confidential Series: Diet Confidential (2006)

What's the recipe for the successful modern diet? Take a piece of expensive real estate for the title (South Beach, Sonoma, Beverly Hills), add a pinch of celebrity endorsement, stir in a media-friendly diet guru and the diet is set to be a hit, spawning book and food company spin-offs. DIET CONFIDENTIAL explores today's world of serial dieting. Although dieting has pre-occupied North Americans for more than a century, diets have recently become powerful mass-market brands. And food companies try to keep up with, and cash in on, the latest, hottest diet. One might think diets are about science but they're mostly about marketing. After Dr. Atkins' Diet Revolution reached extraordinary heights of popularity around the world, it raised the stakes for every would-be diet guru. Now a new breed of successor is trying to achieve diet and financial glory with more books, more eating plans and more promises. DIET CONFIDENTIAL is a compelling and entertaining look behind the scenes at the battle for our bodies and our wallets.