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The commercial sees the film crew visiting a Mug Collector, who starts to walk us through the collection he's been building up for 35 years. He shows the room filled with cups, and to start the explanation of it, he takes one presenting it as the first piece of the collection. Suddenly, he turns his head and we see the microphone on the end of the boom pole caught up in the overhead fan. It is swung around the room, systematically knocking all the mugs off the shelves. The boom operator runs and jumps to catch it, and when pulling the pole it comes down with the overhead fan, smashing the remaining display on shelves in the middle of the room. This ad was directed by Trevor Clarence for the restaurant chain Wimpy, promoting a mug giveaway campaign across the South African franchise in 2009. (source diyphotography)