INeasyOUTbreezy (2021)

A makeup commercial brought to life through dance, INeasyOUTbreezy entices viewers to admire the charm of the models' effortlessness and beauty. However, we soon see that behind the vision of effortlessness lies the models' desperate need to receive the attention, infatuation, and yearning they desire and think they deserve. This is all performed through a FaceDance: a dance made entirely of facial expressions. While the girls try to showcase a happy, confident, and carefree attitude, they obsessively monitor if you are intently watching. When they see your attention drift elsewhere, they immediately scan to see if anyone else is nearby to watch them. If there is no one else, they will re-focus their efforts on winning your attention back through whatever means necessary: pouting, wining, complaining, crying, intentionally ignoring, and the silent treatment. We then transition to the actual makeup commercial. Introducing the Verry Berry Collection: a hot new line of lipstick coming to you in 6 tantalizing shades of luscious pink. The commercial promotes the feel-good messages of 'be empowered!' 'be confident!' 'be yourself!'-but as long as it's in these 6 shades. The lipsticks are sold by showing all the unique women you can possibly be while wearing them: Rebel Berry, Sexy Berry, Cutie Berry, Glamor Berry, Alternative Berry, and Berry Chic. The commercial transitions into a celebratory, Macarena-style dance video, that encourages you, the viewer, to dance along with them. We end with the question this has all been leading towards: which shade will you buy?