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Commissioned in partnership with Juice Krate Media Group and Revival Content Studio, Michael Weist and his team were tasked to create a commercial for the iconic brand, Ford - with the Bronco front and center. With over 8 million followers in combined casting from top social media influencers, the commercial was created as a way for Ford to engage the current demographics of online users, encourage a lifestyle reflective of the Ford Bronco, and expand brand awareness.