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Álvaro Torres is a marketing manager who has lost his grace for a long time. Now single, the father of a teenage son with whom he can barely converse, is bored with a job without challenges and a body that is beginning to take its toll. His life has gone into a long standby from which he will have to wake up when Manganaro and Federica (the owner of the company and the new general manager), demand a twist to their mediocre sales campaigns. Álvaro and his team will have to rise to the occasion, but the idea that will appear on the table under pressure will take him down an unexpected path of exposure and risk that he did not seem willing to face. The campaign puts Noblex in the center of the media scene and Álvaro on the tightrope: from there he will have to review what important things he is about to lose and must recover.