A.R. Rahman, the 3rd Dimension Tour (2007)

Physical tickets will be in 3D formats and augmented reality enabled. For instance, when a person purchases a ticket he will be able to hear a recorded message from his idol on his phone once he scans the bar-code on his ticket. This is the first time something on these lines is being done at a concert. Entry and exit gates at the event will have holographic projections of Rahman greeting individual ticket holders. Further, fans will get a chance to communicate on their smartphones with photo bombing at the concert itself.