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In a kitsch reception hall, typical of an American hotel, Marcus Öst organizes an evening celebrating the first anniversary of his blog for men. He believes that his guests, superficial PRs, assiduous readers, representatives of brands courting him for articles, and everyone else, even opportunists who will only come for the free buffet, will be impressed by the chic of the place and the eloquence of his speech. Blinded by his selfies, Marcus does not understand that his guests only came to take advantage of him. Except Didier.