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A somewhat egotistical and confused film director, tries to get over the separation from his ex by transforming a street violinist into the 'perfect woman' for his next film. Hendrix, a film director, meets Vera - a young woman who plays the violin at a cable car station, and decides to carry out an experiment; turning the violinist into an actress capable of playing Elisa Doolittle - a vulgar, poor, tactless and uneducated girl - in her own version of the classic play Pygmalion. Heather, his ex-partner but faithful collaborator, bets him that he won't make it. Under the direction of Amy Hesketh, the controversial director of Sirwiñakuy, Barbazul, and Olalla, the story takes a third turn, thus becoming a movie within a movie, within another movie. Part staging of the play, part subtle docudrama, and part an intimate expression of catharsis. In a certain way, the film breaks with what is known as post modernism, to enter what Amy Hesketh describes as "meta modernism" which is highly self-referential. Pygmalion was shot entirely in La Paz and the city itself is another character in the film, with the now legendary cable car taking center stage. It's a singular piece of entertainment with a denominational twist, serving as both a window into Hesketh/Avila's creative realm and a unique calling card for global audiences looking for something a little different and far off the beaten path. Pygmalion was written by Jac Avila, it is based on George Bernard Shaw's play, which has been taken to the theater, cinema and television frequently, the best-known version being the classic film My Fair Lady.