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A Needed Response grew out of two University of Oregon students' outrage upon watching news coverage of the Steubenville, Ohio, rape sentencing that bemoaned the perpetrators' loss of their promising athletic careers while ignoring the 16-year-old girl they had drugged and assaulted. Samantha Stendal and Aaron Blanton conceived, staged and shot a 26-second video that emphatically rejects the idea that rape is ever excusable. Short, simple and spot-on, it's an ingenious public-service message targeting college age viewers.