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After an over-the-top commercial for the demon Baal (done in the style of a monster car show), Steve is introduced manning his booth at a convention with his hand-lettered (and misspelled) sign. It is revealed that Steve is the last minion for Baal, having been in the job for 3,000 years but clearly not adapted to modern times of marketing. An interview with Steve is inter-cut with his mostly lame efforts to recruit new people to worship Baal. Other interviewees include Jeff a former Baal worshiper now with Fox News, and Steve's ex-wife. Steve's day ends with him packing up his signs and taking a lonely walk up a long flight of stairs.