Unraveling the Pink Ribbon (2017)

The Campaign marks its 25th Anniversary with the largest-ever one-year fundraising goal of $8 million and a global commitment that is stronger than ever: It's time to end breast cancer. As part of our Anniversary we have created a beautiful documentary short film directed by Sophy Holland to celebrate the historic achievements in breast cancer science, the larger, global breast cancer movement that has progressed from awareness to action and the people who have made it possible. Through a series of interviews and archival video footage, the film tells the story of the evolution of breast cancer - how it was perceived, the people that worked tirelessly to bring more funding to the cause, the international and historic impact of The Campaign, and the science and research that pushes us to the next frontier.