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A hotel room in Stockholm. The time comes to a complete stand still when the television reporter Niklas Källner i about to make his first "press interview". The room is packed with an entourage of assistants. Timing begins. The Lou Reed has granted 30 minutes. The rock legend is at his best cynical mood. Prepared to meet the standard questions he usually gets. Avoiding to give any sensible or informative answers. This interview will soon enough fall completely flat. Face down.