American Shopper (2007)

"American Shopper" is a feature-length film about one man's passionate and comic struggle to start an unlikely new sport, and about the citizens of a small town who overcome their initial skepticism and get swept up in his crazy dream. The film follows the stories of several townspeople who decide to participate in the sport and compete in the 1st National Aisling Championship, and whose lives are turned upside down in the process.