Criança, a Alma do Negócio (2011)

In the documentary Target Market: Kids, director Estela Renner analyzes the effects that mass media and advertising have on children, showing how the industry has discovered that they are the best targets for selling products. In addition to listening to them, the film talks to parents who unveil the influence their children have at home and how this is linked directly to advertisement. In addition, experts discuss the negative effects of such exposure.