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Based on the concept of ASAP - as sustainable as possible / as soon as possible, the documentary presents not only the main foundations of Osklen's history and ideology, but also serves as a source of inspiration, featuring its team and its creator, Oskar Metsavaht, celebrating their pioneering in the creation of conscious fashion alternatives. As a call to the urgency of adopting more sustainable practices and attitudes, in defense of biodiversity and of Brazil's historical and cultural heritage, the film shows the projects that are developed alongside with Institute-e, such as the e-fabrics, the social and environmentally responsible raw materials and also the sustainable processes throughout the whole production chain.