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In New York City, an aspiring chef named Mark struggles to save money for the Culinary Institute of America and turns to 'mukbang' to feed his appetite for working with food. After 2 years of 'mukbang-ing' and catering, his life becomes a perpetual cycle of eating the same food online and only ever serving food without cooking anything. When a big investment opportunity coincides with a surprise visit from distant relatives, he finds himself at a crossroads. What follows is a tale about food, digital popularity, and one man's quest to remain authentic to himself.