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Amy Capello is a Life Balance Strategist, Certified Life Coach, Author, and TedX Speaker. She founded Pure Joy Life Coaching in 2019 with a mission to serve busy female entrepreneurs who are burned out and exhausted, helping them to create balance. Amy doesn't buy in to the traditional work-life balance model, but instead helps others take a more well rounded approach with her whole-life balance model, incorporating balance into all aspects of our busy lives. She is a mom, step-mom, wife, nature lover, avid traveler, and cancer survivor. She volunteers with Little Pink Houses of Hope to bring a free retreat for breast cancer patients to Tybee Island. She has also volunteered with the Tybee Sea Turtle Project for over fifteen years.