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Anna Serner is the CEO of the Swedish Film Institute, a position she has held since October 2011. Her previous position was as Managing Director of the Swedish Media Publishers' Association (Tidningsutgivarna), where she was active in public debate on freedom of speech and the media's role in society, and as CEO of the Advertising Association of Sweden (Reklamförbundet) from 1998-2006. With a degree in law, Anna has a wide experience of board level appointments, and has served as an expert on various Swedish government commissions, including one on copyright (2010). In addition she has a LLM and have studied practical filmmaking at the Stockholm School of Film as well as film studies at Stockholm University. During Anna's time at the Swedish Film Institute it has gone from being semi-private funding to all public funding. Since then the organization has redone the funding schemes. During the past seven years the work on gender equality has been focused and successful. During the same time Swedish film has improved remarkably in quality with many international successes such as Le Palme d'Or and Grand Prix in Cannes, Lux Prize and two nominations to The Academy Awards, among many others. The gender equality work carried out by the Swedish Film Institute has received considerable international attention and have inspired similar organizations, such as the film institutes in Austria and Ireland, Telefilm Canada and the co-financing fund Eurimages, as well as generating significant press coverage.