Atta Halilintar

Atta Halilintar is the eldest son of the Gen Halilintar team. He is the first son of the Minangkabau nomads, Halilintar Anofial Asmid (father) and Lenggogeni Faruk (mother). Atta has inherited the business spirit from his parents. His parents' business experienced difficulties when they lived in Malaysia as a family, and this made Atta learn to do business. Even when he was still in elementary school (SD), Atta already sold food such as bread, sandwiches, and toys for children. When he was 11 years old, Atta started a small business by selling prime numbers. His business grew until Atta had his own counter. After his SIM card business was successful, Atta tried a new business by selling used vehicles. He was not trusted because he was too young, but he was successful in running the business. In addition to these two businesses, Atta sells cellphones made in China by opening its first shop in Lebak Bulus, South Jakarta, so that it makes a profit of up to Rp1 billion. Before becoming famous, his mother wrote a book entitled Eleven Gen Lightning: My Family My Team, which tells the story of her family's journey of life with eleven children and around the world without the help of maids and maids. One by one the members of the Halilintar Gen were known to the public after writing the book. Atta has also created his own YouTube channel with interesting content without hesitating to spend tens of millions to buy equipment for his video blog.