Francisco Gonzalez Piña

Francisco Gonzalez Piña is a director and producer founder of Lumática Media, a production and postproduction creative studio based in Mexico City specialized in branded content, documentary and music video. He majored in Communication and Media Production and his advertising background started at 18, when he started working as a copy writer, designer and animator. Gradually, he discovered the world of storytelling, as a photographer, editor, writer and producer. Even on commercial projects he has always tried to explore how the human condition works. He started documentary direction in 2011 with "Un paso, una cumbre (One step, One Summit)" about a group of Mexican women who, after surviving breast cancer, enrolled on a cathartic hike to the summit of Mexico's highest peak. This film made it to the finals of the "Caracol de Plata Awards", which recognizes the best social responsability content in Ibero-America. The next project was "Sobrevivir no es suficiente (Surviving is not enough)", about a fund raising ascent to Mount Kilimanjaro in Africa. Then came, "Desde Cero (From the Ground Up)" which follows a Mexican athlete who set a speed world record by going from sea level in Veracruz to the highest point in Mexico at almost 19,000 feet high in less than 16 hours nonstop, cycling, running and climbing. In 2016, Francisco wrote and directed "Sin Manual (No Further Instructions)", a documentary on how mexican constructors'genious was applied to build the International Baroque Museum by japanese architect Toyo Ito in only 9 months and against all odds. This film has been official selection in diverse film festivals in Mexico (DocsMx, Cinetekton), the US, London, Nicaragua, Holland and was awarded as best Architecture Documentary Film at the 2017 FICARQ in Spain. In 2019 he wrote, edited and was head of postproduction of the Red Bull short film "Tres Picos (Three Peaks)", directed by Hellios Nieto about a young woman with Asperger's syndrome and no skills for mountain running who climbed 3 volcanoes in less than 24 hours. Currently (june 2020), he is directing and editing a documentary on "Los Diablos Rojos (The Red Devils)", the most important baseball team in Mexico. Besides writing, producing and directing advertising content, documentaries or music videos, he is into mountain biking, rock climbing and skydiving.