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He is a multitasking person and also the one who has shuffled between so many hats throughout his professional years. He could sometime be a writer, sometimes a director and sometimes a marketing strategist. But once a writer, always a writer. He has his inputs in every entertainment platforms professionally. He is the founder of Gravity Studios which is well-known for all the above mentioned services like Brand campaign, TVC advertising, Film Marketing, etc. Education & Writing: Master in journalism from Delhi University Diploma in Film visual effects After completion of these degrees he has worked as youth based social content & political satire article writer with innovative ideas and solutions with Dainik Jagran, Tahalka, etc. Direction & Advertising: He has made television commercials as an Ad film director for premium (multinational) brands like Google, Lava Mobile,Visa, Amul, Ghari Detergent, Maruti alto 800, Zatak talc, Karbonn mobile, Lic, Mahindra, Titan, Airwick, Star TV, Kotak Mahindra Bank, Coca Cola, hike messenger app, flipkart, olx and many other national and Multinational brands.