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Derek Hurtado is a marketing technology fanatic, focused on developing the best systems for increasing digital marketing capabilities. He combines proven marketing systems with data to maximize online sales growth. Early on in his career, he started out as a content creator where he would take his passion for capturing a vision and make it an online brand. As his skill sets and experience increased over the years, he realized there was an opportunity to use data and analytics for creating a complete picture of all digital marketing and advertising activities where he can attribute all leads to the marketing platform from which they came from.