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After twenty-five years of a successful advertising career, he discovers his true purpose in life: telling stories that entertain and transform people through audiovisual. Since then, he has written 6 TV series, animation and feature films that are in the hands of major Brazilian producers. In addition, he wrote and directed 9 short films. The second, Magya/Magical, was selected from twenty indie festivals spread across four continents.The third is a semi-finalist in Italy. The fourth has been nominated best short film in India, honorable mention in the US and shown in cinemas in Vienna. The fifth is being released. Sixth and seventh in post-production. Eighth in footage. Ninth has just been written. In 2019, he went to a film residency for three months in Italy. In the same year, he won the Silver Lion on film at the Cannes Film Festival for his first Branded Content script, the original Getty Images series Coma. In total, he has won almost forty international awards.