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Jeffrey Hall is the Chief Creative Officer of WILL Interactive. He helped pioneer the invention, development, and distribution of interactive movies. Utilizing "choose your own adventure" interactive dramas, WILL Interactive has an unmatched record of combining indie filmmaking, gaming conventions, and a patented learning methodology into innovative and engaging projects shown by academic studies to improve quality of life and job performance. Since his first interactive drama in 1995, he has written and/or directed dozens of interactive movies and supervised the development of many more. His work has won numerous media, education, and simulation/training awards and has been featured in USA Today, in The Washington Post, on CNN, and on Yahoo's front page. His unique career profile was featured on Conde Nast's Portfolio.com. His work has been presented at approximately one hundred seminars, workshops, and keynote speeches at conferences such as American Psychological Association, the Serious Games Summit, and American Film Institute. In addition to writing and directing, he leads the WILL Interactive product development staff of writers, directors, producers, video editors, and programmers - managing the creation of six to ten feature-length interactive movies per year. Prior to WILL Interactive, Jeffrey was a speech writer, public health advisor, and playwright. Jeffrey holds a BA in Radio, Television, and Film and an MA in Writing for the Mass Media from the University of Maryland.