Danny Deraney

Danny Deraney has been a leading Los Angeles-based Public Relations Executive for the past decade. Named by the The New York Observer as one of the top celebrity crisis communications experts, Danny has garnered results and provided guidance to clients while helping them meet their strategic and business objectives. Since 2002, he has managed campaigns and media relations activities with his team whether it be product launches, news events or crisis communications with some of the world's biggest companies and beloved personalities. During that time, campaigns he has worked on or led have garnered over a billion in measured audience reach. He has worked on a variety of campaigns for several brands and celebrities. They include Justin Timberlake, Madonna, Fergie, The Rolling Stones, Ozzy Osbourne, Gene Simmons, Toys "R" Us Expedia, Microsoft and Macy's. PR agencies that routinely rely on Danny include Edelman, Porter Novelli, Rogers and Cowan, Golin Harris, Miller PR, Ruder Finn and Sunshine Sachs. Danny has also been called upon from various organizations and clientèle for various crisis communications campaigns, including Kevin Clash and Dan Marino. Prior to becoming a Independent Publicist and Public Relations Consultant, Danny served as Manager of Media and Public Relations at On the Scene Productions in Los Angeles, supervising all account activity and PR strategies. During his nine-year stint at OTSP, Danny secured media placements for clients in the entertainment, publishing, consumer and health care industries, reaching over 700 million viewers across various campaigns. He developed extensive relationships with media professionals in television and radio and with editorial contacts in the digital, new media and online arena. A graduate of San Francisco State University, Danny Deraney earned his BA in Organizational Communication and began his career as a sports intern at KPIX-CBS in San Francisco. Through his hard work, Danny landed the coveted position of field producer and Assignment Editor. In this capacity Danny was responsible for orchestrating and conducting interviews and organizing field assignments for live broadcasts including coverage of San Francisco's famous road race Bay to Breakers, various election coverage, San Jose Sharks Hockey games and live coverage of historic Oakland and San Francisco athletic franchises including the San Francisco 49ers, Giants and the Oakland A's.