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Martin Firrell has been credited as a film maker, a cultural activist, a campaigner, a public artist, a documentarian and a benevolent provocateur. His work has explored liberty, the complexity of aging, diversity, the value of difference and the suggestive power of popular culture. He has used cinema screens, the Internet, portraiture and video interviews of culturally significant figures as well as large-scale outdoor digital projection. Firrell's body of work includes explorations of the power of mass popular culture to propagate socially useful ideas, in particular, the science fiction genre. Firrell was born in Paris, unexpectedly, on the Champs-Elysees. He lives and works in Soho, London. He trained originally as an advertising copywriter, and in his current work he can be seen to redeploy those commercial skills to more socially valuable ends.