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Rodrigo has been operating in the audiovisual market since 1992. In 1997, he was Assistant Director of Futura Channel and he participated in the creation and direction of the channel's premiere projects. From 1999 on, he was a Core Coordinator of Futura Channel, where he worked in the direction and coordination of series such as Tunning Languages, Cine Conhecimento, Cine Profissões, Faixa Comentada, Umas Palavras, and Um Pé de Quê?. In 2003, he founded Panorâmica with his business partner, Mara Lobão. Throughout his career, he directed and produced more than 1000 episodes in various formats.