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The path through Architecture and Sound Engineering schools in Venezuela first shaped the artistic style of Alfredo Plessmann III. In his early 20s he moved to the US in pursuit of a design career. Inspired by meetings with legends like David Carson, which fueled his ambition to explore beyond his borders, Alfredo spent some years in New York City, Buenos Aires, Argentina, Germany and at the time of this publication Russia. In New York he attended Film and Photography schools, learning from icons such as Ivan Julian, Nitin Vadukul, Paul Warner and Jaime Permuth. There he founded Never Exposed, a community of artists and concept brand responsible for his iconic square sunglasses which he personally designed. It is here where he exclusively distributes his work, ranging from film, art installations and music.