Russel Hornbeek

In 1987 at the age of 21 Russel Hornbeek started his own medical device company and specialized in the repair and sale of surgical instruments. Working worldwide, Hornbeek imported from Europe and the some Middle Eastern countries creating his own line of surgical instruments under his company Horn Surgical Inc. With his love of music, skill at marketing, a motivator and having the ability to adapt to the ever-changing world, he started consulting and managing musicians in the alternative rock and indie music genre. He saw a huge need to reach out to young people and explain how easy and important it was to be a part of saving lives by donating blood and being part of the worldwide bone marrow program. In 2006 Music Saves Lives a non-profit was born out of the need to raise the summer blood supply. Hornbeek was able to bridge the gap between summer concerts and connecting students back to donating blood for their community. Over the last 25 years, Russel has managed and organized successful programs that have impacted lives around the world. Today, Hornbeek works with some of the top musicians in the industry, some of the largest concert series and many blood banks nationally and internationally. Music Saves Lives has been directly linked to over 1 million blood donations and over 34,000 marrow registrations. Music Saves Lives has saved 60 leukemia patients, and potentially could have saved close to 2.5 million lives through blood donations. After 2019 pandemic isolation, Russel is now reaching out to act and produce Film and TV once again.