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Joanne Rico graduated Magna Cum Laude from the University of the Philippines-Diliman, College of Social Sciences and Philosophy in 2003. Then, she took a Master's Degree in Business Management at the University of the Philippines-Manila, National Graduate Office for the Health Sciences. Specializing in the field, she received a Post-Graduate Diploma in Marketing from Ateneo de Manila University, Graduate School of Business, Center for Continuing Education in 2009. With a true passion for learning, she furthered her craft by acquiring a Certification in Digital Marketing from Ateneo de Manila University - IMMAP (Internet and Mobile Marketing Association of the Philippines). Her career track record holds 10 years of solid work experience in Marketing and Brand Management in various countries such as UAE, Qatar, and Philippines. She assumed post as the Marketing Manager of the fastest-growing convenience store in the Philippines (Ministop) for 4 years, then as the Marketing Executive of the largest private hospital in Doha, Qatar (Al-Ahli Hospital) in 2009. After 3 years, she was pirated to be part of the pioneer team of Burjeel Hospital - positioned as the largest private hospital in Abu Dhabi, where she works as the company's Senior Marketing Executive.