Ricardo Nauenberg

Ricardo Nauenberg worked as a director at TV GLOBO for ten years, between 1980 and 1990, and founded his production house, Indústria Imaginária, in 1988. With the company's solidification, Ricardo stepped away from Rede Globo as an employee, maintaining an everlasting professional relationship with it due to the good relationship built during all the years he worked there. In his first year of independence, he committed to creating TVA, the first cable TV provider in Brazil, (property of the group ABRIL), and to creating fiction series for REDE MANCHETE on TV. Other markets opened up: commercial production for television and visual identity development for networks (among them CANAL CULTURA and TVA itself). Ricardo Nauenberg has multi-purpose training, he's a Design, Architecture and Economy graduate. His career started with fashion photography, having worked for the best magazines in the field, like VOGUE, HARPERS BAZAAR, among others. He was invited to join the visual programming crew at REDE GLOBO as art director and, with a designed team, was charged with taking care of the vignettes and openings for TV Globo for 10 years. Alongside his work, he started directing fiction shows like CASO VERDADE, PRIMO BASILIO and musicals like FREE JAZZ, STING and TINA TURNER and video clips for Fantástico, switching from art director to show director at the same station. Despite his multi-purposefulness, when he started INDUSTRIA IMAGINARIA, he made it clear that the company's biggest vocation should be content, consequence of his vast television experience as a show director. In that path, on his first year of independence, he closed the deal on his first great pill show for TV (the project CARLTON DANCE about contemporary dance, in partnership with British American Tabacco - Souza Cruz), which was broadcast on five cable networks and one commercial network, and great series like GREAT PLAYS for TV Cultura in partnership with TVE. However, due to the multi platform nature, other formats followed: feature-length productions (both fiction and documentaries), great exhibit drawings (he was responsible for putting together the retrospective for designer PIERRE CARDIN's work worldwide), spectacles of SOUND AND LIGHT (a Fundação Roberto Marinho initiative in Petrópolis) and live broadcast of big events on TV. In the latter, INDUSTRIA IMAGINARIA was a pioneer in broadcasting São Paulo Fashion Week on DIRECTV, through an exclusive satellite channel for all of Latin America live... the broadcast was daily for 8 hours, every day for a week. Lately, alongside the content projects, INDUSTRIA IMAGINARIA is also developing IMAGINEtv, a network entirely on the web, a singular project with its own paths. This initiative is evidence of the company's growing vocation in becoming a general communication generating unit, having its focus on multi platforms.