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Jarred McGriff is a Director, Cinematographer, and Editor based in Newark, New Jersey. He began perfecting his talents at Full Sail University, where he graduated with a Bachelor of Science degree in Film. In 2016 Jarred founded L2C Studios, a production company focused on cinematography, photography, and graphic arts. His clients include McDonald's, Google, Bentley, Lexus, TV One, Sephora, and more. The following year His short film, "The Now" won second place in the Moét film festival and was screened during the Tribeca film festival. As of 2020, Jarred also serves as a Technical Director and Senior Editor for BET and Viacom Digital Studios. His viral franchise #FindingBET has gained over 30 Million views across multiple platforms and is entering its 3rd season of production. While his work at BET has earned him honorable mentions from both the Webby Awards and Shorty Awards, it's his passion for storytelling and providing a platform for unique perspectives that continues to drive his creativity.