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Ed is a writer, producer, and director trained at the New York University, the Film School of Cuba, and the UCLA. At the early age of 26, he founded La Diferencia - his own agency and production company - from where Ed creates and produces advertising campaigns for brands and entertainment projects for film and TV. He has also directed the documentaries "When a Dream Comes True" and "Empathy", this last one premiered in movie theaters in Spain, France, and South America, winner of the People's Award at the Greenpeace Film Festival and broadcast on television channels in the USA, Europe, and Latin America. In 2011, he created StreetMatching: the first dating app that used geolocation to connect people that had experienced love at first sight in the street. The same year Ed was one of the 25 Spanish entrepreneurs chosen by the Planeta publishing group to give his testimony in the book "Emprender es possible" (Being an Entrepreneur is Possible).