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Rick is a specialist in breaking through vertical and horizontal corporate (studio & big CPG brands), silos via networking; this aptitude aligns big brand marketing and sales teams towards a common goal. He has the ability to make things happen very fast by accessing his resourceful $900 billion annual retail revenue network of contacts and linking key producers, investors, large and small studios to big brands and key decision makers. Rick quickly aligns industry leaders on the project vision without completely transforming the original creative idea for the project. He has worked on five Super Bowl Bud Light Hotel brand activations including the famous BL Hotel Billion Dollar Cruise Ship in NY Super Bowl XLVIII who's brand social media activation received over 1 billion unique social media impressions, Budweiser Rio World Cup Hotel concept and many brand placements that have transformed how big CPG companies approach the entertainment world. Rick is a big idea guy, his creative mind works in ways many agencies can't even follow. He delivers big results for a fraction of traditional production costs. Rick's day job is working for Anheuser-Busch InBev leading Transit for North America. Building brand experiences around Planes, Airports, Trains, Music & Sports Entertainment Venues along with Theme Parks. However, bringing big ideas to live is his passion. Rick was born in Brazil, he is a US Citizen and has worked on fund raiser projects with all branches of US Military. Rick has worked with four United States Presidents and in 2012 received a Special Recogniton Award for Special Services with Honor to Members of United States Secret Service & Intelligence Community inclusive of all Services of the United States Military.